Paul Coxhill
Opinion
07 December 2021
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The 2022 edition of the WARC Awards for Effectiveness, in association with Lions, are now launched.
Opinion
12 January 2021
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One of WARC’s roles is to show the industry what great effective marketing looks like. Today’s launch of the WARC Awards for Effectiveness will be a key way to do that, says WARC MD Paul Coxhill.
Opinion
19 November 2020
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We humans are hardwired to think short-term . That served us in good stead when we were hunter gatherers. But as we now confront the implications of years, perhaps centuries, of short-termism on our leadership, society and the planet, we realise that we need a new set of tools to help us.
Opinion
25 November 2019
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Paul Coxhill, Managing Director, WARC, explores the highlights from the WARC Marketer's Toolkit 2020.
Opinion
12 June 2019
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A confession. I’ve been a marketer for 24 years but I try to watch TV on catch-up to avoid ads. Or start checking my phone during the ad break if I have to watch live. Or immediately shut-down web ads before I view the content. Wait, you too?
